How to be an entrepreneur – a different route
- an accurate insight into the causes of the human unhappiness – become an expert in the things that make life difficult to people.
How to start a business – another path, a business of love
- a majority of businesses don’t love what they do (pragmatic business).
- Business of love (a total commitment to excellence, a focus on the long term, a meaning of life). Offer the world something you love a little more intensely than most people do.